Filmed in Los Angeles, the video reflects the song's themes of empowerment and transformation and features Lisa and Rosalía in a number of high-fashion looks from the 2000s.

[3] On August 2, Lisa began teasing a follow-up release to "Rockstar" by posting a snippet that featured her in pink hair with a star-shaped pendant around her neck.

Three days later, Lloud posted a second teaser with the same audio showing a titled silver star in front of a pink cloudy sky with the words "coming soon" followed by a rotating silvery rose and the text "LALISA ______."

[6] The announcement was accompanied by the single's cover art, which depicts Lisa and Rosalía staring sensually at the camera in their sunglasses, the former in a leather corset and jacket and the latter in a furry pink coat.

"[19] NME's Crystal Bell commended "New Woman" as a "sleek, pulsating celebration of reinvention" and Alter Ego's "standout moment", showing the "electrifying" results when Lisa "locks into a sound and a statement" on the album.

[18] Pitchfork's Joshua Minsoo Kim noted that hearing Rosalía "glide in Spanish" made it "glaringly obvious" that Lisa should have explored different languages on the album such as Thai.

[21] Rolling Stone declared "New Woman" the 70th best song of 2024 and opined that it "bangs in a late-Nineties teen-pop mode", praising the "none-more-Swedish beats" for recalling the MTV Total Request Live era and the music video that "eroticizes flip phones and fax machines.

They lauded the "artful airiness of the pre-chorus" that "flexes Lisa’s vocal chops" in a way that YG Entertainment underused, as well as Rosalía's "charismatic" feature.

She praised Lisa and Rosalía individually as "exceptional vocalist[s]" and "virtuosos" but felt that the song was "disjointed" as if the artists recorded their parts separately.

She struts in a sweeping black fuzzy coat worn over a blinged-out bra and matching micro-shorts, later changing into a golden chainmail outfit with wet look hair.

The video shifts to Rosalía for her verse, who enters wearing a red ruffled dress inspired by traditional flamenco attire with a modern twist.

Lisa and Rosalía join forces for the following scene, in which the duo lie down together in contrasting white and black gowns that recall the duality of yin and yang.

For the outro, the pair lounge in foldable chairs, with Lisa in an edgy 'motomami'-inspired outfit of a biker jacket, zipped corset, and a leather mini skirt, and Rosalía embodying a more "playful chic" vibe with a bubblegum pink, textured coat matched with blue sunglasses.

[36] On September 11, Lisa made her debut live performance of "New Woman" at the 2024 MTV Video Music Awards held at the UBS Arena in Elmont, New York.