The New World Pasta Company, a wholly owned subsidiary of Ebro Foods,[2] was a retail branded pasta manufacturer[3] headquartered in Harrisburg, Pennsylvania.

[4][5] In 2006 it was acquired by Ebro Puleva S.A., a food company based in Spain.

[6][7] As part of Ebro Puleva, New World Pasta acquired Strom Products in 2012, including the No Yolks and Wacky Mac brands.

[8] Effective January 1, 2017, American Rice, Inc., and New World Pasta Company merged into Riviana Foods Inc.[9] On November 5, 2020, it was announced that the American Beauty, Creamette, Light 'n Fluffy, No Yolks, Prince, San Giorgio, Skinner, and Wacky Mac brands would be sold to TreeHouse Foods.

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