Brad Angle of Revolver has described the sound as "hard-hitting, swaggering, riff-driven rock ‘n’ roll built around a core vocal-guitar-bass-drum configuration".
[1] The genre first emerged as a commercial force within mainstream rock during the early 2010s with groups such as Rival Sons, which formed in 2009.
[1] By the mid-2010s the immense success of Greta Van Fleet saw a slew of other rock bands performing in a classic rock-influenced sound gain prominence.
[2] Other groups identified as part of this movement include the Struts, Dirty Honey, Dorothy, Crown Lands, Goodbye June, Tyler Bryant & the Shakedown, White Reaper, Joyous Wolf, Thunderpussy, Nick Perri, and Larkin Poe.
[7] Måneskin, in particular, were credited as the band "saving" rock music, by publications including Guitar Player, America Oggi and Rolling Stone.