Newfoundland lies squarely in the eastern half of the Atlantic Time Zone, with St. John's being exactly three-and-a-half hours from Greenwich.

Because of this, it will hit milestones of time before (almost) any other part of the continent, a quirk that draws attention to Newfoundland.

For instance, the Newfoundland releases of Harry Potter and the Half-Blood Prince and Halo 2 were publicized across Canada.

References to programs airing thirty minutes "later" than the Maritimes (e.g. "6:00, 6:30 in Newfoundland") are commonly heard across Canada.

However, the province's two full-fledged stations, CJON and CBNT-DT (both based in St. John's), originate local programming with phrasing such as "coming up at 6:00, 5:30 in most of Labrador."