NewsNow provides a service in which breaking news articles are matched against key-word topic specifications.

[2] Other than NewsNow's main website, which is freely accessible to the general public, the company provides customised news feeds for corporate subscribers.

He responded to the comments from the News International with the following statement: "We deliver you traffic and drive you revenues you otherwise wouldn't have received.

We provide a service that you do not: a means for readers to find your content more readily, via continuously updating links to a diversity of websites."

There has also been interest from the UK's Newspaper Licensing Agency regarding the use of news headlines search results,[8] which they consider to be copyrighted content.