Feed (Facebook)

The new layout created an alternative home page in which users saw a constantly updated list of their friends' Facebook activities.

"[11] A few weeks later, the company introduced controls to reduce content from app interactions, and enabled the feed to show photos in which friends were tagged.

[10] In December 2010, Facebook rolled out a new drop-down button, offering users the ability to view News Feed by categories, including only games, status updates, photos, links, Pages, or specific groups of people.

[12] In February 2011, Facebook added News Feed settings to let users specify if they want content from only the people and pages they interact with the most, rather than everyone.

[19][20] In March 2013, Facebook held a press event to unveil new updates to News Feed, including a more minimalistic design with consistency across both the website and mobile devices.

This included a new layout for posts, presenting friends' photos, shared articles, and maps with larger text and images, and brands' logos.

[23] A year later, in March 2014, Facebook once again updated its News Feed, but in response to criticism from users, the company chose to scale back its efforts.

It also simplified the comments system, altered the appearance of profile photos in the feed, and added a search bar at the top of the page.

[24][25] News Feed product manager Greg Marra explained that "People don't like us moving their furniture around, because you break muscle memory".

[26] In January 2018, following a difficult 2017, marked by accusations of relaying fake news and revelations about groups close to Russia which tried to influence the 2016 US presidential election (see Russian interference in the 2016 United States elections) via advertisements on his service, Mark Zuckerberg announced in his traditional January post: We're making a major change to how we build Facebook.

[32] Approximately 62 percent of adults in the United States use social media to get news, meaning Facebook's influence has become a liability for the company.

[33] During the 2016 U.S. presidential election, the Russian government used the Facebook platform to disseminate fake news that more frequently favored Donald Trump over Hillary Clinton.

[39] By late 2013, clickbait articles had become significantly prevalent, leading Facebook's chief product officer Chris Cox's team to hire survey panels to assess how Feed was working.