We Rule was a free-to-play mobile game developed by Newtoy and published by ngmoco for iOS and later on Android.

It was available for download on the iPhone, iPod Touch and the iPad on the App Store or iTunes, and attracted many users since its release in March 2010.

Although a free app, customers were able to buy in-app purchases; as of April 2010, it was the highest-grossing free-to-download game for the iOS.

Coins are the money used in We Rule, while Mojo can be used to instantly complete in-game tasks (growing crops, finishing building construction, and making a friend's order ready).

Mojo can also be obtained as players level up, which is done by earning XP (experience points) by collecting crops and coins, completing objectives, and placing buildings.

On June 19, 2010, Ngmoco released a podcast discussing a new update which would allow the player to have several plots of land, known as realms, each gained or purchased at levels 15, 20, 25, and 30, as well as bug fixes.

Within the same time span of the We Rule: Quests update, the maximum level players can achieve increased to 45 from the previous 40.

Players could achieve up to level 65, and special items, including "magic farms" and a gift system, were added.

In June 2010 for half a week, when players tried to log in they received an error message noting that "plus+ is experiencing heavy load.