While market day is weekly on Sunday, there is significant daily activity.

Secondary roads leaving Niamtougou connect to the agricultural communities of Siou, Pouda, Massadéna, and Tchitchirra and the crossroads market town of Kouméa.

[citation needed] There is a mosque (masjid) in the center of Niamtougou across from the market.

Most Muslims in Niamtougou are merchants or civil servants who are not originally from the area.

[citation needed] Football is the most popular sport in town, which is home to Kakadlé FC.