Unlike the Nick Jr. Channel's main programming, which was commercial-free at the time, NickMom was to be commercially supported, having recently reached sponsorship deals with General Mills and Reckitt.

[1] On September 9, 2015, the network's Twitter and Facebook accounts released a statement explaining that the NickMom programming block and website would cease operations by the end of the month.

Not including Instant Mom (whose second season aired on Nickelodeon and NickMom, but moved to TV Land for its third),[12] the majority of the block's original shows were canceled due to low ratings or creative differences.

[13][14] The single-feed problem was rectified in mid-February 2013, when a second Pacific Time Zone-based feed for the Nick Jr. Channel was put into service.

[15] Nielsen ratings for the NickMom block's first week dropped 75% from that same period the year prior when Nick Jr. and Noggin programs aired in the timeslot, with some shows registering a "scratch" as being unrated due to a low sample size.

[16] A 2013 report from SNL Kagan and distributed by the Parents Television Council, which was opposed to the block, reported that the Nick Jr. Channel had a large loss of half their viewers in primetime, and of advertisers during the time the most racy of NickMom content was available before the addition of Nick at Nite content, along with a surge in the ratings of competitors Disney Junior and Sprout, which continued to air preschool-targeted programming in primetime.