The label featured new and emerging young musical artists, "triple threat" singers who would also act and dance on the network's series (with singer Ariana Grande being one of them), and soundtrack compilations based on Nickelodeon TV shows.

[1] In September 2004, Nick Records announced a new partner, Bertelsmann Music Group (later relaunched as BMG Rights Management).

In 2007, a year before Sony Music acquired BMG’s labels after the end of their merger, Nickelodeon formed a new partnership with Sony to produce original soundtracks and shows.

[4] Music by Nickelodeon Inc. is a separate division of Paramount Global that administers Nickelodeon's music catalog, including the songs used for Nick Records releases.

It manages all of the music produced by Nickelodeon for its original shows.