She took up the post of launch editor of Early Times,[2] a newspaper for children, which had limited private financial backing.
While at the BBC she became executive producer of two charity concerts at Wembley Stadium in aid of ChildLine, which featured Boyzone, Dannii Minogue and Take That.
While working at the BBC, Cox first met Piers Morgan, who was editing The Sun newspaper's Bizarre page at the time.
The official launch was held at a party hosted by Prime Minister Gordon Brown at Downing Street.
[6] The campaign was to raise awareness of the issues facing children caught up in wars around the world, particularly child soldiers.
Nicky brought a choir of orphans from Uganda to perform at 10 Downing Street for Prime Minister Gordon Brown and his wife.