According to Frahm, his collection includes artists such as Cindy Sherman, Richard Prince, Ai Weiwei,[5] Julian Schnabel, Yoshitomo Nara, Takashi Murakami, Zeng Fanzhi and Sigmar Polke.

[6] Frahm was interviewed by the CNN[7] regarding the art market and featured in a How To Spend It article in The Financial Times.

[9] Open to the public, the gallery also offered education and internship training programmes and was available to hire as a venue space.

[10] Its exhibition programme included solo-shows by John Armleder, Julian Schnabel, and Yoshitomo Nara.

[13][14][15] In February 2018, Frahm married model Mariana Herrera in Oaxaca, Mexico, at a 3-day extravagant wedding.