'blue mountain'), also rendered Niladri (Sanskrit: नीलाद्रि, romanized: Nīlādri) refers to a region corresponding to Puri, in the Indian state of Odisha.
Finally, Vidyapati, one of the priests of Indradyumna, located the image of Nilamadhava at Nilachala, at the sacred region of Purushottama Kshetra, and took the news back to the king.
Indologist and Jagannath cult researcher, Heinrich von Stietencron in "The Advent of Vishnuism in Orissa: An Outline of its History According to Archaeological and Epigraphical Sources from the Gupta Period up to 1135 AD."
Drifting sands and the sediments of continuous settlement have combined to raise the ground at the foot of the hill considerably so that the difference in level to the temple is no longer striking.
The site was obviously exposed to flooding during the monsoon season as once the river touched its lowest steps when it flowed in the broad road just in front of the temp Another hypothesis regarding the naming of Puri as 'Nilachala' has been advanced by the noted historian, Dr. Krushna Chandra Panigrahi, in his "History of Orissa", pp. 338–339.