The name of the cereal was based on the Nintendo Entertainment System, and represents two of the most popular video games for the NES at the time: Super Mario Bros. and The Legend of Zelda.

Over the years, the cereal has been sold as memorabilia for collectors on online auction sites, at prices exceeding $100 per box.

One side, called the "Super Mario Bros. Action Series", consists of fruity-flavored characters and items: Marios, Super Mushrooms, Goombas, Koopa Troopas, and Bowsers.

The other side of the box, known as the "Zelda Adventure Series", consists of berry-flavored characters and items: Links, hearts, keys, boomerangs, and shields.

It also presents now-defunct offers to win a Power Pad NES accessory or a Super Mario cereal bowl.