Additional enhancements include the use of a carbon fiber composite radiator housing and strengthening of the rear fender and hatch areas.

[8] The vehicle was unveiled in the 2008 Los Angeles Auto Show, with sales of the North American model beginning at Nissan dealers in early 2009.

[9][10] Standard and optional equipment includes 19-inch RAYS wheels, Bluetooth, Sirius/XM satellite radio, heated electric seats, viscous limited-slip differential, Bose sound system with dual subwoofers and 6-CD changer, and automatic climate control.

[11] The touring model adds heated and cooling leather-appointed power net seats, a 6-CD Bose audio system with 8 speakers (with dual subwoofer) and MP3/WMA playback, XM Satellite Radio, Bluetooth hands-free phone system, HomeLink Universal Transceiver, and aluminium-trimmed pedals.

It includes:[20] The 370Z Yellow is a limited edition of the 370Z GT Pack coupe for the British market, inspired by the European GT4 race car.

It includes an Ultimate Yellow body colour, 19-inch RAYS forged alloy wheels, black leather and suede interior upholstery, integrated satellite navigation system, illuminated entry plates, special mats and a Bose audio with 8 speakers and a 6-CD autochanger.

It includes a Premium Ultimate Yellow body colour, special decals, a more sonorous Cobra exhaust system, a numbered plaque, 19-inch OZ alloy wheels, Dunlop SP Sport Maxx GT tires (255/40 R19 front, 285/35 R19 back) and a €150 gift card redeemable at the Nürburgring.

It includes a manual transmission, Sport Package (including SynchroRev Match, front chin spoiler, rear spoiler, Nissan Sport Brakes, 19-inch RAYS forged aluminium-alloy wheels and viscous limited-slip differential), special "40th Anniversary Graphite" exterior color, red leather interior upholstery, a high-luster smoke wheel finish, red brake calipers, 40th Anniversary badges on the rear hatch and front strut tower brace, red door panel inserts, 40th Anniversary seatback and floormat embroidery, and red stitching on the center stack, shift boot and kneepads.

It also has a leather steering wheel with red stitching, a plaque of authenticity, and a commemorative premium satin car cover.

[26] The 370Z Black Edition is a limited (370 units) version of the 370Z Coupe commemorating the 40th Anniversary of the Datsun 240Z launch in the US market.

The vehicle went on sale from all Nissan High Performance Centres and throughout the dealer network with deliveries starting in April.

the 370Z commemorative car was built by STILLEN and it includes a red, white and blue BRE paint scheme designed by Pete Brock.

The vehicle was unveiled at the BRE Reunion dinner at the Classic Motorsports Mitty at Road Atlanta on Thursday, April 29, 2010.

It is built for the UK market and it includes a choice of 3 body colours, (Pearl White, Kuro (metallic) black and Black Rose), grey 'GT' stripes running along the flanks of the car, 19-inch RAYS forged alloy wheels in dark anthracite colour, retuned dampers to provide the ideal balance between ride comfort and high-speed handling, a rear view parking camera as part of the Premium Connect satellite navigation system, a tyre pressure monitoring system, seven-speed automatic option with snow mode and revised underbody insulation to reduce road noise.

[47] A version of Megatron Fairlady Z was produced by Takara TOMY, as part of the Transformers Alternity toy line.

[48] As part of the UK market launch, a TV commercial featuring a Nissan 370Z vs. racing chickens was produced.

[49] As part of Nissan's plan to build the ultimate 370Z track car, a campaign allowing fans to vote which components will be used in the project took place in association with Facebook and Autoblog.

[53] The refresh included a new front fascia with vertical LED daytime running lights (except NISMO 370Z), new wheel designs, and a Sport Tech Package equipped with a touch-screen audio and navigation screen.