The IDx is Nissan's answer to the "RWD tuner craze" that is ongoing and a direct competitor to the Hyundai Genesis coupe & Scion FRS/Subaru BRZ.
With Nissan's looming decision to discontinue several current models such as the Quest, Xterra, Cube and possibly the Juke there is expected room in Nissan's lineup for a new entry-level sports car.
[7] Nissan claims the red interior of the NISMO variant was supposed to look like it "came directly from a driving simulator", while the Freeflow variant is inspired by blue jeans[6] Nissan claims the name IDx means: "ID is the acronym taken from ‘identification,’ relating to the things all individuals relate to on a personal level in a car.
Motor Trend complimented the IDx for its compact size and also saying it defines what a sports car should be.
[8] Road & Track liked the IDx because it is affordable, can seat a decent number of people and for the cameras in the "side view mirrors".