Richard Serrell (born June 25, 1967), better known by his rap name Richie Rich, is a rapper from Oakland, California.

Rich joined with members D-Loc, DJ Daryl, and JED, to craft an album in 1989 called 41Fivin.

[2][3][4] As the group was ready to sign a major-label contract with Priority Records in 1990, however, Rich was arrested for possession of cocaine.

[5] By 1995, Rich had become the first Bay Area rapper to sign with New York's Def Jam Records, and his major-label album, Seasoned Veteran, was released in late 1996[6] Seasoned Veteran did rather well on the charts, and music videos were soon released for three songs on the album.

[8] Rich then started his own label with partner Lev Berlak, named Ten-Six Records.