Nixon is an American watches, accessories and audio brand, founded in 1997 in Encinitas, California, United States.
Currently sold in 80 countries worldwide,[citation needed] Nixon maintains stand-alone retail stores in Berkeley, California as well as Bondi & Melbourne, Australia and Kuta, Bali.
Nixon opened a subsidiary in France in 2000, and by 2005 had 90 models, and 60 employees, with sales growing by 55 percent annually.
Nixon sells many models of wristwatches, digital and analog, for men and women, with movements from Japan and Switzerland.
Since 2000, Nixon has hosted the Surf Challenge near the Spanish/French border in San Sebastián, Spain and has featured a €10,000 prize purse.