Shirts typically featured existential slogans or quotes that touted the virtues of extreme sports.

Common themes that flagrantly touted absolute intolerance of included death anxiety, laziness inclination, conforming to social norms, and the adherence to the law.

Flavors and versions currently consist of: No Fear was the official energy drink of the World Extreme Cagefighting, and sponsored fighter Urijah Faber.

The Advertiser BLITZKRIEG from Australia 1999, Racer X Illustrated Jeremy McGrath SportingGoods king of supercross.

Grand prizes include admission to: On February 12, 2008, World Extreme Cagefighting announced that the No Fear energy drink had been entered into a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor.