[3]: 180 He took on the position of shelter director for the SPCA of Tompkins County in June 2011, and was able to stop killing immediately.
[4][5] Winograd created the No Kill Advocacy Center to advise other organizations and expand no-kill animal sheltering across the United States.
[6] In 2013, hundreds of communities in the United States were reported as saving from 90% to 99% of impounded animals using the No Kill Equation model of sheltering.
[12] A participant from No Kill Harford,[13] an organization dedicated to bringing the movement to Harford County, Maryland, described the conference as "an amazing opportunity to network with people who have actually succeeded at transforming their local open admission animal shelters from a place where the majority of animals are killed to a place where almost all are saved".
[14] In December 2009, the organization began to issue Henry Bergh Leadership Awards to individuals making a difference to the no kill movement in the U.S. and internationally.