[4] In the 1980s and 1990s, Noble Roman's expanded heavily outside of Indiana, opening new locations in Ohio, and other states; and issuing an IPO in 1982.

[12] After the collapse of its franchising arm, the company made several attempts to enter other markets, all of which existed more in press releases than reality.

Announced plans of this nature included selling reheat-and-serve products in supermarkets,[13] serving fresh products for eating inside supermarket cafes,[14] and supplying pizzas for on-site preparation by employees of "nontraditional locations" such as "convenience stores, military bases, and bowling alleys".

[14] While all of these business model pivots were promoted heavily in the trade press, none of them actually materialized beyond test markets.

In the 3rd quarterly earnings report that came out in November 2016, the company had announced its decision to “discontinue expansion of its stand-alone take-n-bake concept, so that management’s efforts could be fully focused on the modernized Craft Pizza & Pub.”[verify] In November 2014, Scott Mobley replaced his father, Paul Mobley, as president and CEO while the elder remained chairman.