The journalists Elena Hevia and Nuria Azancot first used the term to refer to a group of writers that came together on June 26–28, 2007, at the Atlas Literario Español in Seville, a new-writers conference organised and promoted by the publisher Seix-Barral and the José Manuel Lara Foundation.
[2][3] Eloy Fernández Porta scorned the Nocilla Generation label, preferring to explain the literary movement within his own critical theory in his essay Afterpop (Berenice, Córdoba, 2006).
According to Fernández Porta, it is an aesthetic that responds to the social conditions created by the symbolic excesses of mass media, and that it is not something generational, national or specifically literary.
They make efforts to distinguish themselves from what they call "the commercial or late moderns", who cling on to the classical genres and write within conventional modes of literature.
[2] Authors included under the Nocilla Generation label include: Vicente Luis Mora, Jorge Carrión, Eloy Fernández Porta, Javier Fernández [es], Milo Krmpotic, Oscar Gual, Mario Cuenca Sandoval, Lolita Bosch, Javier Calvo, Doménico Chiappe, Gabi Martínez, Álvaro Colomer, Harkaitz Cano, Juan Francisco Ferré, Germán Sierra, Diego Doncel, Mercedes Cebrián, Robert Juan-Cantavella, Salvador Gutiérrez Solís, Manuel Vilas and Agustín Fernández Mallo.