Nutella (UK: /nʌˈtɛlə/ nuh-TEL-ə, US: /nuːˈtɛlə/ noo-TEL-ə,[1] Italian: [nuˈtɛlla]; stylized in all lowercase) is a brand of brown, sweetened hazelnut cocoa spread.
Originally sold as a solid block, Ferrero started to sell a creamy version in 1951 as Supercrema gianduja.
[7] In 2012, French senator Yves Daudigny proposed a tax increase on palm oil from €100 to €400 per tonne.
[9][10] The 70 Euro cent stamp was designed by Istituto Poligrafico e Zecca dello Stato and features a jar of Nutella on a golden background.
[16] In November 2017, the company modified the recipe slightly, increasing the sugar and skimmed milk powder content.
[17] Since the colour of the product is lighter in tone, the Hamburg Consumer Protection Center estimated that the cocoa content was also reduced.
Nutella was developed in Piedmont, Italy, due to a lack of cocoa beans after post-war rationing reduced availability of the raw material.
[24] Sugar, palm oil, hazelnuts (13%), skimmed milk powder (8.7%), fat-reduced cocoa (7.4%), emulsifier: lecithins (soya), vanillin.
[34] Ferrero also has a plant in Poços de Caldas, Brazil, which supplies the Brazilian market, with part of the production being exported overseas.
[40] This step is not sufficient for turning cocoa bean into a chocolate paste because it solidifies at room temperature and would not be spreadable.
[42] The cocoa powder is then mixed with the hazelnuts along with sugar, vanillin and skim milk in a large tank, until it becomes a paste-like spread.
[40] Modified palm oil is then added to help retain the solid phase of the Nutella at room temperature, which substitutes for the butter found in the cocoa bean.
Whey powder is an additive commonly used in spreads to prevent the coagulation of the product, because it stabilizes the fat emulsions.
More specifically, the sugar acts as a preservative by binding the water in the product, which prevents the microorganisms from growing.
[45][46] Room temperature allows the product to have a smooth and spreadable consistency, because the monounsaturated oils from the hazelnut are liquid in this state.
[47][48] The remaining ingredients in Nutella, such as cocoa, skimmed milk powder, soy lecithin, and vanillin, also do not require refrigeration.
The settlement also required Ferrero to make changes to Nutella's labeling and marketing, including television commercials and their website.