Noel Biderman (born 24 November 1971)[1] is a Canadian former lawyer, sports agent and internet entrepreneur [2] He gained prominence as the CEO of Avid Life Media and its subsidiary, Ashley Madison.

[3] Currently, Biderman sits on the Board of Directors of WonderFi Technologies Inc., a public company on the Toronto Stock Exchange.

"[12] He has said that he writes the commercials for his company (which have featured two attractive people in the throes of passion, and then the sign: "This couple is married...but not to each other"), which the LA Times called "hilarious.

[4] A former basketball, volleyball, and football player, Biderman began coaching youth sports in 2012 with the Metro Toronto Wildcats TAP program, leading two age groups to two provincial championships.

[18] Since leaving the dating site, Biderman has transitioned to leading Avenue Insights, a Toronto-based software company that assists small to mid-size organizations in improving data collection.

Biderman's story is recounted in Netflix’s Ashley Madison: Sex, Lies & Scandal, which explores the rise, fall, and revival of the controversial dating service.

Biderman has appeared on The Tyra Banks Show,[21] The View,[22] Larry King Live,[23] GluckRadio,[24] and Rogers TV's Daytime York Region.

Biderman also served as a judge for the Miss Tiger Woods mistress pageant on The Howard Stern Show, which was sponsored by Ashley Madison.

[25] In an interview with comedian Amy Schumer, Biderman stated that wives gaining weight "is a legitimate reason" for husbands to seek sex outside their marriages.