The company is known for catering to diverse range of customers including clothing for men, women, and children, as well as accessories and home decor items.
[5] The company's trajectory started with a typically modest outlet in the Dehiwala region and only had a capacity of 5 employees during the time of its commencement.
[10][11] In September 2022, Nolimit opened up its maiden offshore showroom in Al Ghurair, Dubai, the busy commercial capital of the United Arab Emirates.
Nolimit further expanded its foothold in the United Arab Emirates when they opened the third showroom in the nation at the Al Wahda Mall in Abu Dhabi in November 2023.
[12] In March 2024, the 'Garden of Glam' collection was officially launched at the Colombo City Centre's Nolimit outlet.