The brand was founded in 1983 with the first company name G4 by Paolo Gensini in Sesto Fiorentino, nearby Florence, Italy, a city with a centuries-old tradition of goldsmiths and jewelers.

[3][4][5][6] In the 90s, the bracelet was a huge success first in Italy, and then in the early 2000s in the North European countries and straight after the United States.

[11] In 2014, Nomination received Michelangelo's David Award that, thanks to their professional activity, "have brought the name of Florence high in the world".

[12] In 2019, the brand launched the "One for you, one for me" campaign, which aimed to show a connection among individuals, mirroring the interlocking links of Nomination bracelets.

[15] The company launches every season a new Links design for the Composable bracelet and new complete jewelry collections.