[1] In 1987, Nomination, an Italian jewelry company based in Sesto Fiorentino, Italy, introduced the Composable line, featuring modular bracelets made of stainless steel.
People could add links to update their bracelets with symbols that told the story of the important events, milestones, and achievements in their lives, as well as hobbies and goals.
[2][3] In the 1990s, American tourists noticed the style and brought it to the United States[1] and in the early ‘2000s, Italian charm bracelets became popularized in the US.
[4] In 2019, the brand launched the "One for me, One for you" campaign, which aimed to show a connection among individuals, mirroring the interlocking links of Nomination bracelets.
[5][6] In 2023, the resurgence of Italian charm bracelets is evident through their prominent presence on the wrist of "Love Island" Season 9 contestant Anna-May Robey and the trending tag on TikTok.