Noni juice

[1] On August 26, 1998, the Attorneys General of Arizona, California, New Jersey, and Texas announced a multi-state settlement with Morinda, Inc. following charges that the company had made "unsubstantiated claims in consumer testimonials and other promotional material indicating that its Tahitian Noni juice could treat, cure or prevent numerous diseases such as diabetes, clinical depression, hemorrhoids and arthritis.

[3] The FDA letter also cited 1) absent scientific evidence for health benefits of the noni phytochemicals scopoletin and damnacanthal, neither of which has been confirmed with biological activity in humans, and 2) lack of scientific foundation for health claims made by two proponents of noni juice, Dr. Isabella Abbot and Dr. Ralph Heinicke.

[4] Research has pointed to anthraquinones found in noni roots, leaves and fruit[5][6] as potentially toxic to the liver and other organs.

[7] In 2005, two published clinical case reports described incidents of acute hepatitis caused by ingesting Tahitian Noni juice.

[10] The potential for toxicity caused by noni juices remained under surveillance by EFSA, individual food safety authorities in France,[11] Finland[12] and Ireland,[13] and medical investigators in Germany.