NordicTrack is an American company that manufactures treadmills, strength training equipment, ellipticals, exercise bikes, and accessories.

[2] The company was moved to the Jonathan industrial park in Chaska, where it first rented and later built a number of buildings for manufacturing, mail and phone sales, and warehousing.

From the start, the woodworking, varnishing, welding, machining, sewing, assembly, packaging, advertising, mailing and sales were all done in-house, mostly by local Chaska residents who were trained by NordicTrack for their specific jobs.

The use of the new VHS video technology was pioneered as a way to show the new buyer during the 30-day trial period how to use this somewhat difficult machine unboxed at home.

This is why the ski machine has never sold well in stores; people were embarrassed to fumble in public, whereas at home with the video, they mastered it in short order.

In 1975 United Parcel Service changed from a limited-destination to a full national and international shipping company.

CML opened retail stores nationally, focused marketing on infomercials, and even began manufacturing other exercise products that were in direct competition of the original NordicTrack.

[4] Since then, NordicTrack has thrived and the company continues to manufacture their classic skier, but this model is declining in popularity.

[5] In January 2019 at the Consumer Electronics Show in Las Vegas, NordicTrack released a hybrid of a virtual reality gaming product with a stationary bicycle.

This system allowed integrated a virtual reality headset with "gaming 8-axis yoke" handlebars to gamify the workout.

The NordicTrack VR bike also comes with an iFit connection that automatically adjusts resistance, incline, and decline based upon commands from an online personal trainer.