[4] BowFlex Inc. is a publicly traded company listed on the OTC Markets Group as BFXXQ, and formerly on the New York Stock Exchange.

In 2015, the company opened a new building across from its headquarters in Vancouver, Washington, United States for its development and research teams.

[11] BowFlex acquired Nautilus, Inc. and specialized in designing, developing and marketing strength and cardio fitness products.

[6][dead link‍] In 2004, Nautilus was sued by Biosig Instruments for allegedly infringing its design for heart-rate monitors.

[13] The case eventually reached the United States Supreme Court, who used it to establish reasonable certainty as the standard for judging whether or not a patent claim is indefinite.

[13] Nautilus acquired Octane Fitness, LLC from private equity firm North Castle Partners on December 31, 2015.