Normal is a Danish bargain-priced variety store chain primarily selling shelf-stable food and personal care products by national brands.

It was founded by Torben Mouritsen and Bo Kristensen in 2013 with the first store in Silkeborg, Denmark.

[citation needed] The concept could be compared to Danish variety store chains Flying Tiger and Søstrene Grene as they also offer a large varied selection of products at affordable/competitive prices in stores with a maze layout.

However, Flying Tiger has more gimmick products and private-label food/personal care items, and Søstrene Grene has a greater focus on design and lifestyle branding.

On 10 May 2017, the chain announced that it would open its first two stores outside Denmark in Kristiansand, Norway.