Normativity is the phenomenon in human societies of designating some actions or outcomes as good, desirable, or permissible, and others as bad, undesirable, or impermissible.
[1][2] Normative has specialized meanings in different academic disciplines such as philosophy, social sciences, and law.
[4] As Derek Parfit explains: We can have reasons to believe something, to do something, to have some desire or aim, and to have many other attitudes and emotions, such as fear, regret, and hope.
[5]A normative or prescriptive statement is one that evaluates certain kinds of words, decisions, or actions as either correct or incorrect, or one that sets out guidelines for what a person "should" do.
[7] Normative statements of such a type make claims about how institutions should or ought to be designed, how to value them, which things are good or bad, and which actions are right or wrong.
[citation needed] For example, "children should eat vegetables", and "those who would sacrifice liberty for security deserve neither" are philosophically normative claims.
On the other hand, "vegetables contain a relatively high proportion of vitamins", and "a common consequence of sacrificing liberty for security is a loss of both" are positive claims.
[citation needed] Much modern moral/ethical philosophy takes as its starting point the apparent variance between peoples and cultures regarding the ways they define what is considered to be appropriate/desirable/praiseworthy/valuable/good etc.
(In other words, variance in how individuals, groups and societies define what is in accordance with their philosophically normative standards.)
While there are always anomalies in social activity (typically described as "crime" or anti-social behaviour, see also normality (behavior)) the normative effects of popularly endorsed beliefs (such as "family values" or "common sense") push most social activity towards a generally homogeneous set.
From another value position, the purpose of the criminal justice system could be to protect individuals from the moral harm of wrongful conviction.
The CEN-CENELEC Internal Regulations describe "normative" as applying to a document or element "that provides rules, guidelines or characteristics for activities or their results" which are mandatory.