[1][2] Rachel Heap, one of the group's core administrators, has said the organization's primary goal is to spread the word that people shouldn't be afraid of vaccines, but instead, "you should be amazed at how extraordinary they are as a public health measure".

[6] The Northern Rivers region of the Australian state of New South Wales has some of the lowest vaccination rates in Australia.

[15] Heidi Robertson featured on ABC TV discussing the Australian governments new 'no jab, no play' policy, which denied certain benefits to families who refuse vaccination.

Early learning educators said that unintended consequences of the policy would disadvantage young unvaccinated children as they could not attend pre-school.

[18] In January 2015, Gaylard appeared on The Project TV show discussing calls to ban prominent anti-vaccination activist Dr Sherri Tenpenny from entering Australia, arguing that she poses a danger to public health.

[19] Rachel Heap, a specialist in adult Intensive Care Medicine[2] and Dave Hawkes of Stop the AVN, a virologist and science communicator,[2][20] represented NRVS on a panel 'Strategic advocacy to reach vaccine hesitant parents' at an Immunisation Advocacy Workshop held in Sydney April 2015.

[20] In August 2015, Heidi Robertson and Alison Gaylard appeared on Inside Story defending vaccinations from claims made by anti-vaccine campaigner Maha Al Musa.

[11] In 2018 a photo of a pro-vaccine poster at an Australian doctor's office that was inspired by a posting on the NRVS Facebook page by Dr. Rachel Heap went viral.

I had come off a pretty rough run at work looking after people suffering from stuff that should have been avoidable, and when I was listening to the conversations we were having about vaccination it seemed that something was missing, and that was the voices of their kids.