Novopokrovskaya (Russian: Новопокро́вская) is a rural locality (a stanitsa) and the administrative center of Novopokrovsky District of Krasnodar Krai, Russia, located on the Yeya River.

Population: 19,684 (2010 Census);[1] 19,095 (2002 Census);[4] 18,643 (1989 Soviet census).

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