[2] The album was produced by Twain alongside Ron Aniello, Jake Gosling, Jacquire King and Matthew Koma.

[3][4] Following intense vocal rehabilitation and a successful concert residency in Las Vegas, Shania: Still the One, she began planning a new studio album in 2013.

[5] Written solely by Twain, Now is her first studio album in which she assumed an integral role in its production, co-producing every track.

Four singles, "Life's About to Get Good", "Swingin' With My Eyes Closed", "Who's Gonna Be Your Girl" and "We Got Something They Don't", were released in promotion for the album.

Later, experiencing the breakdown of her marriage, Twain divorced her longtime husband and songwriting partner, music producer Robert John "Mutt" Lange, in 2008.

Twain underwent vocal therapy after being diagnosed with dysphonia and Lyme disease, which caused her to nearly lose her singing voice;[6] she embarked on a concert tour and Las Vegas residency before revealing that new music would arrive in 2017.

"[22] Sounds Like Nashville's Annie Reuter says "Twain proves herself relevant on Now", noting the production of the album as a standout piece.

"[A] cutting-edge production that reminds the listener exactly why she is the best-selling female country artist of all time,"[23] Sputnikmusic gave the album 4/5, claiming "There isn’t a bad song on "Now".

Mazor also praised Twain's sonic direction saying, "If it was commonly suggested during her hit run that the sounds and video images were manipulative concoctions developed by Mr. Lange, and Ms.