The following day on August 17, 2017, Twain confirmed that she will be going on tour to support her upcoming album Now, through social media with tickets going on sale the following week.

[5][6] Following on from various promotional appearances for Now in the UK, including an exclusive set at Radio 2 Live in Hyde Park,[7] Twain announced the UK/Ireland dates on September 20, 2017.

[15] Overall according to Pollstar, the tour grossed $60 million in 59 dates for a total attendance of 671,505 people in an average of 11,381 fans per concert paying $100.40 for each ticket.

[14] The Now Tour helped secure Twain's place as the second highest-grossing country female artist in the decade with over $190 million collected, only behind Taylor Swift.

Fish Griwkowsky of the Edmonton Journal called the tour Twain's best,[16] while Matt Olsen of the StarPhoenix complimented the show saying it was "filled with extravagance and punctuated with genuine emotion".