"Now in Color" is the third episode of the American television miniseries WandaVision, based on Marvel Comics featuring the characters Wanda Maximoff / Scarlet Witch and Vision.

Elizabeth Olsen and Paul Bettany reprise their respective roles as Wanda Maximoff and Vision from the film series, with Teyonah Parris and Kathryn Hahn also starring.

Herb attempts to tell Vision something about their situation, but Agnes stops him and reveals that Geraldine does not have a home or family in Westview.

[4][5] He and head writer Jac Schaeffer executive produced alongside Marvel Studios' Kevin Feige, Louis D'Esposito, and Victoria Alonso.

[10] The episode pays homage to 1970s sitcoms such as The Brady Bunch, Good Times, The Mary Tyler Moore Show, and The Partridge Family.

[20] Molly Edwards at Total Film felt the commercial's phrasing could imply that Maximoff's powers were "within" already and unlocked by Hydra, rather than her gaining them through experimentation.

[21] A similar Hydra mind control soap is mentioned in the Marvel Television series Agents of S.H.I.E.L.D., in the fourth season episode "Identity and Change".

[17][20] The episode stars Elizabeth Olsen as Wanda Maximoff, Paul Bettany as Vision, Teyonah Parris as Geraldine, and Kathryn Hahn as Agnes.

For the opening title sequence, Rubeo used a variety of different 1970s styles such as bell bottom pants, long vests, and ruffles, with especial influence from the costumes of The Partridge Family.

[7]: 50 [32] "Now in Color" was filmed with a single-camera setup,[33] and tungsten lights that were common for the 1970s era,[34]: 6  with the majority of the episode also featuring a laugh track[35] and a 4:3 aspect ratio.

[36][37] The lenses Hall used from Panavision when shooting the sitcom material had an "even falloff around the edges" that worked well in the square 4:3 aspect ratio and was period-appropriate.

[45] DeMarco used Vision's introduction in Avengers: Age of Ultron (2015) as the definitive version of the character when approaching the visual effects for him in WandaVision.

Bettany wore a bald cap and face makeup on set to match Vision's color, as well as tracking markers for the visual effects teams to reference.

[41] Complex 3D and digital makeup techniques were then used to create the character, with sections of Bettany's face replaced with CGI on a shot-by-shot basis; the actor's eyes, nose, and mouth were usually the only elements retained.

MARZ also created a digital matte painting for when Vision leaves the house to replace the actual background that was filmed with, which the producers did not like.

[47] For the scenes where Vision uses superspeed to run or put things together in the episode, DeMarco and MARZ researched how this was portrayed in 1970s television series such as The Six Million Dollar Man and Wonder Woman.

"[50] The couple repurposed the theme's tune and chords from a song they had written for the cancelled Walt Disney Animation Studios feature film Gigantic.

[52] A soundtrack album for the episode was released digitally by Marvel Music and Hollywood Records on January 29, 2021, featuring composer Christophe Beck's score.

[55] Keegan Prosser at Comic Book Resources noted that the poster had "decade appropriate wood paneling", with Maximoff and Vision in era-appropriate clothes and hairstyles.

The site's critical consensus reads, "'Now in Color' takes on a darker tone as it continues to unravel the show's central mystery, raising nearly as many new questions as it answers along the way.

[35] Don Kaye, reviewing the episode for Den of Geek, felt it "fully embraces the 1970s TV comedy esthetic, complete with crazy hairdos and outfits, brightly lit sets and even a new theme song and credits sequence that all look like they arrived fresh from a Brady Bunch audition".

[64] Franich's colleague Chancellor Agard enjoyed the stork coming to life, as it was "a hilarious visual" that "added an extra level of weirdness to the entire episode".

He felt the series' emotional stakes of Maximoff escaping her grief of losing Vision and her brother Pietro had "locked into place" by the end of the episode.

[1] Writing for IGN and giving "Now in Color" an 8 out of 10, Matt Purslow said, "this 1970s-set entry finally cracks the sitcom illusion just enough to make WandaVision's two elements of TV comedy homage and MCU puzzle box feel cohesive rather than disparate.

We may be only inches closer to learning more about the show's mystery, but it's a mile ahead in terms of making WandaVision feel like a genuine MCU installment."

With Westview revealed to be a physical place, Purslow questioned if it was perhaps in an alternate reality and linked to Doctor Strange in the Multiverse of Madness (2022).