It is a platform with a beauty contest format in charge of empowering women and young people within the state, giving them the necessary tools to develop in the middle of entertainment and modeling.

The state organization hasn't had a national winner in Nuestra Belleza México.

In 2009 a beauty queen has been dethroned, Verónica Llamas for posing topless in a magazine for men, so breaking a clause in the contract of Nuestra Belleza México, she also lost the right to represent Mexico in Miss Continente Americano 2010.

Below are the names of the annual titleholders of Mexicana Universal Baja California, listed in ascending order, and their final placements in the Mexicana Universal after their participation, until 2017 the names are as Nuestra Belleza Baja California.

As of 2000, it isn't uncommon for some States to have more than one delegate competing simultaneously in the national pageant.