[4] Nuts' main rival magazine was Zoo, another weekly, which was aimed at much the same demographic, 18–30-year-old men,[5] and had similar content.

[4] On 8 August 2013, editor Dominic Smith announced their publication would no longer be sold by Co-op supermarkets.

Smith withdrew the publication in response to the Co-op's request for publishers to put their 'lads' mags' in modesty bags to mask their explicit front covers.

[7][8] Digital monthly sales of 8,776 (Jul-Dec 2013) suggested to industry observers that the magazine was not making a successful transition to an online platform.

The Independent journalist Ella Alexander wrote at the time: "The magazine stayed true to its ethos right until the bitter end – passive, unthreatening, with (objectified versions of) women for everyone.