Synapse is also the largest consumer magazine distributor in the United States,[3] with access to over 700 magazine titles from major publishers, including Hearst Corporation, Condé Nast Publications, Meredith Corporation, and Time Inc. Synapse attracts subscribers for these publications by working through a number of non-traditional marketing channels, including credit card issuers, catalog companies, and airline frequent-flyer programs.

Over the years, NewSub expanded its marketing channels to include retailers, airlines, catalogers, and dot-com companies.

The acquisition of Bizrate generated a consumer subscription revenue with a range of owned and operated brands along with third-party products.

Consumer data cultivated through Bizrate's survey platform broadened the suite of integrated marketing services (IMS) for Time Inc. to provide to its advertising partners.

[10] In 2016, Synapse Group stated celebrating its "Acquisition Anniversary" one year after obtaining Bizrate Insights and aforementioned Magazine Discount Center.

Bizrate Insights were well-known for its consumer ratings of products which earlier partnered with Synapse Group by offering free magazine subscriptions, letting users of "e-commerce sites" provide survey feedback of companies at the end of a purchasing process.