The latter are owned and maintained by O2 UK directly, as opposed to private investors.
The majority of stores have an O2 Guru, effectively a Technical Specialist.
Data is displayed directly from the existing O2 backend systems and thus are always up to date.
Using the touch-sensitive surface, users can filter for desired features, compare handsets and view them from various angles more easily.
[2] –The first O2 Franchise Store opened in Rotherham, South Yorkshire on 24 November 2005 (2005-11-24).