The OAAA OBIE Awards is an awards program managed by the Out of Home Advertising Association of America recognizing creativity in the out-of-home advertising (OOH) industry.
[1] The name OBIE is derived from the ancient Egyptian obelisk meaning, a tall stone structure used to publicize laws and treaties thousands of years ago.
[6] The judges are selected from the top executives at advertising agencies and OOH media companies across the country.
[7][8] The OBIE Hall of Fame Award[13] was established in 1992 to reward brands that have exemplified long-standing distinction in using the OOH medium.
Past winners include Apple, Budweiser, Chick-fil-A, Coca-Cola and Mini Cooper.