[3] The OAAA regulates industry member standards[4] covering both digital and static out-of-home advertising.
OAAA provides its members with current government regulations, marketing innovations and overall OOH standard operations.
[citation needed] There are five main OAAA membership categories: General, Street Furniture/Transit/Place-Based, Associate, Affiliate, and International.
[5] OAAA annually hosts two awards programs recognizing media planning and OOH creative work.
[6] The OAAA OBIE Awards celebrates the best creative OOH over several product categories and formats.