Masan Group Corporation, (Vietnamese: Công ty cổ phần Hàng tiêu dùng Masan), is among the top three largest conglomerate private sector companies in Vietnam in terms of market capitalization.

Masan Group was among the first domestic Vietnamese corporations to adopt a growth strategy that taps foreign sources of capital for acquisition-driven expansion.

In April 2011, the group's subsidiary Masan Consumer Corp. became the recipient of Vietnam's largest private-equity investment when KKR paid US$159 million for a 10% stake in the company.

[4] The company was founded by its chairman, Nguyen Dang Quang, who following a doubling of the share price in the six months to January 2018, had a net worth of US$1.2 billion.

[5] In December 2019, Masan Group acquired a controlling stake in VinGroup's retail division VinCommerce, which operates under the VinMart brand.