Headlining the Conference on May 8 were New York Times' best-selling author Yuval Noah Harari, Endeavor executive Bozoma Saint John, Headspace CEO Andy Puddicombe, JD.Com CEO Bowen Zhou, The Atlantic journalist Taylor Lorenz and British recording artist Ellie Goulding.

[4] These included Andrus Ansip, Vice President of the European Commission, Nasty Gal founder Sophia Amoruso, Metallica drummer Lars Ulrich, Fitness influencer and entrepreneur Kayla Itsines, En Marche campaign manager Guillaume Liegey, blogger Tim Urban (Wait But Why), Scott Galloway, L2 founder and professor the NYU Stern School of Business, Zalando founder Robert Gentz, Axel Springer SE boss Mathias Döpfner, influencer twins Lisa and Lena, star statistician Nate Silver, investor Frank Thelen, TV presenter Lena Gerke, Douglas CEO Tina Müller, Fashion Designer Magnus Walker, Facebook VP Ads & Business Platform Mark Rabkin and Chief Content Officer at Refinery29 Amy Emmerich.

[7] Speakers and guests included former Minister of Economics Brigitte Zypries (SPD) from Germany, entrepreneur Gary Vaynerchuk (VaynerMedia), Iron Maiden singer Bruce Dickinson, Youtuber Casey Neistat, old-school German rappers Beginner, Trivago founder Rolf Schrömgens, Facebook executive Andrew Bosworth[8] and Cambridge Analytica CEO Alexander Nix.

Approximately 4900 Conference attendees saw marketing professor Scott Galloway, skateboard legend Tony Hawk, "My Little Paris" founder Fany Péchiodat, Ströer COO Christian Schmalzl, Growth Hacking expert Neil Patel and musician Jan Delay and Udo Lindenberg speak on stage.

The agenda consisted of 20 speakers, including BuzzFeed founder Jonah Peretti, who spoke for the first time in Germany.

Additional speakers included Harvard Business School professor Ben Edelman, legendary German hip-hop trio Fettes Brot, poetry slammer Julia Engelmann, Selfmade Records founder Elvir Ombergovic and John Battelle, founder of Wired magazine.

Youtuber Sami Slimani, former adviser to US President Barack Obama Julius van de Laar, legendary German musician Jan Delay, Mister Spex managers Mirko Caspar and Harvard Professor Jeffrey Rayport gave presentations on the latest developments and trends in digital marketing.

Keynotes were held by Daniel Schiemann, former Marketing service provider of YouPorn, Hamburg Media School professor Dr. Sabine Trepte, Dr. Florian Heinemann (formerly of Rocket Internet) and SEO expert Marcus Tandler.