[1] Eßlen was not involved in the major political debates of Luxembourg, and tried to create an apolitical mass-market newspaper.
[1] This was an often profitable strategy for newspapers in other countries, but which many cultured readers viewed disdainfully as an example of modern press decadence.
[1] As a foreigner, Eßlen lacked personal contacts, and went about constructing a network of local correspondents paid by the paragraph, who were to bring him the news as quickly as possible, whether highly important or quite trivial, from all the regions of the country as well as villages across the border.
[1] When it lost this spot again to competitors, it claimed ambiguously to be Luxembourg's "biggest" newspaper, since its format of 64,5 x 49 cm made it one of the physically largest periodicals in the country's history.
On the other hand, its ambitions to expand in the economically booming South of Luxembourg failed with the newspaper Escher Nachrichten.