[5] He continued to run the company while completing his studies at West Seattle High School, resisting pressure to sell the business.

[5][4][6] By 1954, revenue had grown enough to begin construction on a new factory, completed the following year, with the help of a loan from the family of Oberto's new wife, Dorothy Vennetti.

[15][16] Shortly after the agreement was terminated, Oberto named Tom Ennis CEO and president.

[17] The company adjusted the recipes for its flagship jerky products in 2012, removing corn syrup, preservatives, dextrose, and other artificial ingredients.

[19][20] Ennis left the company in 2014 and Thomas Hernquist was named the CEO and president in January, 2015.

[24][25] The company's, "You Get Out What You Put In" campaign features professional athletes and has included snowboarder Louie Vito, Seattle Seahawks cornerback Richard Sherman, New England Patriots tight end Rob Gronkowski, the United States men's national soccer team, Clint Dempsey and sportscaster Dick Vitale talking to a little voice in their stomachs played by Stephen A.

[26] The company has also recruited former NFL player, Brian Urlacher and trainer Harley Pasternak to join Dempsey and Vito as spokespeople for the brand and an active lifestyle.