It lies between Cape Kidnappers to the north, and Waimarama Beach to the south.

Visitors, mainly Hawke's Bay locals, enjoy it as a seaside recreational beach.

Behind the sandy beachfront are the Haupouri Flats, an area of farm pasture.

[1] On 13 March 2006, leaked documents between Hastings District Mayor Lawrence Yule and a syndicate of developers that approved of over 500 houses and new roading to be built in Ocean Beach.

Many developments have been proposed on the area dating back to 1995 and have been rejected by locals.