Odor-Eaters is an American brand of foot-care products designed to reduce foot odor.
The line started with insoles that are made of latex and contain activated carbon, which neutralizes odors.
Herbert Lapidus invented the namesake insoles while employed as Combe Incorporated's head of a research and development.
A Vermont sporting goods store owner originated the event in 1979, to advertise athletic shoes.
[6][7] Blistex continues to market the Odor-Eaters products and to sponsor the Rotten Sneakers Contest.