In This Moment announced on May 12, 2017, the release date, album title, and "Oh Lord" on their social media.
[5] The blusey rock song is about lead vocalist, Maria Brink's struggle in her upbringing and her relationship of what she perceives as God.
The music video premiered on the band's YouTube channel on May 12, 2017 and was directed by Brink and Robert Kley.
Brink and the blood girls are donned in white gowns are seen performing the song with glowing orbs, which is recreated for the live shows.
A live video featuring footage from their performance at the 2017 music festival Carolina Rebellion was released on June 2, 2017.